Leonardo DiCaprio is giving the Los Angeles County Museum of Art, Solar Reserve (Tonopah, Nevada), a massive installation by John Gerrard which uses a game engine to build a virtual representation of an actual solar power site outside Las Vegas.
It was shown outside at Lincoln Center in New York last Fall 2014 and will be on display at Art Basel’s Unlimited this month (June 2015).
For years, The New Media Film Festival has led the way in the pursuit of stories worth telling, the exploration of new media technologies, boundary pushing resulting in new distribution models and creating and establishing new methodologies in the global monetization of content.
Moment Factory was commissioned by Los Angeles World Airports to work with Marcela Sardi of Sardi Design and Mike Rubin of MRA International as the executive multimedia content producer for seven iconic media features at the new Tom Bradley International Terminal at Los Angeles International Airport (LAX). The result is the largest immersive multimedia system of any airport in the Americas. Moment Factory focused on the passenger experience, the iconography of Los Angeles, and the destinations served by the Tom Bradley International Terminal. Four hours of original video content were created, as well as multiple interactive capsules, using the latest in high-resolution imaging, 3D effects and interactivity based on people’s movements and real-time airport information.