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Treehugger : Chapter 1 Wawona at Migrations 2017 (Port Talbot, Wales)

May 27, 2017 - July 1, 2017

Migrations presents Treehugger in partnership with Margam Country park.

Co-commisioned by The Cinekid Foundation, STRP, Southbank Centre and Migrations. Created by Marshmallow Laser Feast.

Experience the scale and wonder of earth’s largest living individual organism!

The longer you hug, the deeper you drift into a hidden world just beyond the limits of your senses.

Treehugger is the world’s first virtual reality experience that aims to shift our mindset from consumerism to conservation, through a huge replicated model of a giant sequoia tree and a Vive VR headset.

Discover the tree’s hidden inner structure: grooves in the bark become giant cliffs, pine cones feel like cathedrals. Continue hugging and you are sucked into ‘tree time’ and experience neuron-like energy flows in the treetop canopy.

Collaborating with leading researchers at London’s Natural History Museum and Salford University Manchester, this project uses the latest 3D imaging techniques. A combination of LIDAR, white light and CT scanning creates a VR experience that distorts space and time and makes the invisible visible.


May 27, 2017
July 1, 2017
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Margam Castle
Margam Country Park
Port Talbot, Wales United Kingdom
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