The Value of Authenticity in the Post-Digital Age
Impakt is thrilled to announce the 2016 programme theme.
Does Authenticity still matter? In our hyperlinked network culture, it seems that the valuation of characteristics like hybridity and reproducibility have shifted. At the same time, omnipresent marketing and self-representation strategies more than ever emphasise sincerity as both a life goal and an experience. How may we understand this paradox? Throughout 2016 Impakt, appointed curators Barbara Cueto & Bas Hendrikx will map the compelling new notions of authenticity from the perspectives of arts, technology and society, culminating in the Impakt Festival from 26 – 30 October 2016.
The dominant definition of authenticity as being ‘of undisputed origin’ and not a copy, may need reconsideration, or even a redefinition to accurately apply to the post-digital realm and its configurations. Authenticity, traditionally perceived according to Romantic notions of introspection, has shifted meaning in the post-digital age and as such rather presents itself now as a marketing strategy or self-branding tool.