During summer 2014 Sila Sveta was commissioned by Hals Development to design an experiential offline media environment for the newly renovated Central Children Store — a legendary building built in 1957, closed for renovation in 2008. and reopened March 2015. This environment features four different mediums spread throughout the building, each supporting and amplifying one another:
— “The Museum of Childhood” features projection mapping on a mockup of the building, displayed on a rotating platform with a screen behind it. Every guest who visits the museum learns the history of the building being told by a character — Teddy Bear.
— For a digital signage system with over 50 screens Sila Sveta made a series of dynamic screen-savers with filmed kids and post-production;
— While continuing our exploration of the character — Teddy Bear — Sila Sveta created over 30 minutes of unique animation for 18 vertical screens installed in niches of the main atrium walls;
— The permanent installation in the main atrium has become iconic — the largest permanent 3D-mapping projection in Eastern Europe, featuring 21 20K ANSI Lm projectors and 3 TouchDesigner-based media servers.
Every hour two 5-min shows are showcased, telling Russian history and describing the beauty of it’s nature.